Southwest Airlines

Read the case study “Southwest Airlines,” found in Part 2 of your textbook.
Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis
for “Southwest Airlines.” Ensure your case analysis is in APA format.
Your case analysis should include the following:

  1. A case analysis overview, including the company’s current situation, most recent strategies, and significant
    problems/issues confronting management.
  2. The results of your Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the company.
  3. The results of your financial analysis of the company, using at least three relevant Key Financial Ratios from
    Table 1 in the “Guide to Case Analysis.”
  4. A detailed description of your recommended strategic changes that address the problems/issues you
    identified above.
  5. A well-developed action plan for how the company should implement your strategic changes.

Sample Solution