Read the case study “Southwest Airlines,” found in Part 2 of your textbook.
Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis
for “Southwest Airlines.” Ensure your case analysis is in APA format.
Your case analysis should include the following:
- A case analysis overview, including the company’s current situation, most recent strategies, and significant
problems/issues confronting management. - The results of your Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the company.
- The results of your financial analysis of the company, using at least three relevant Key Financial Ratios from
Table 1 in the “Guide to Case Analysis.” - A detailed description of your recommended strategic changes that address the problems/issues you
identified above. - A well-developed action plan for how the company should implement your strategic changes.
Sample Solution
