Southwest Airlines

Create and submit one strategy for Southwest Airlines in any of the four quadrants available to you by telling us;

What factors are you matching using the (Sx, Sx, Sx: Ox) typology (see the TOWS Matrix document for a more detailed explanation).
What type of strategy is it that you are recommending (from the Strategic Options handout)
Give the strategy a title like “Project: Somesuch” or “Operation Instant Classic”
Describe your strategy and tell me why your strategy makes sense for Southwest.
Basically what I am asking for it that you create and present a strategy for Southwest that makes sense for the firm given the information in the document.

  1. Comment on the strategies presented by two of your fellow students. Can their strategy be made better? Does a better choice exist?

Sample Solution