Southwest Airlines

Southwest Airlines, was co-founded by Herb Kelleher, who commented that “the business of business is people.” With that thought in mind, please consider “The Southwest Promise”:
Questions: What message does this video convey to current and/or potential customers and employees? Also, what do you think of the recent announcement that Southwest, which has maintained its Chicago hub at Midway Airport for many years, also will be flying out of O’Hare in 2021?

Sample Solution