Option 1
The marketing manager for a clothing retailer requires information on its brand image to help in developing her promotional strategy for the coming year. Undertake both qualitative and quantitative data collection from both customers and non-customers of the brand to provide the retailer with information and recommendations.
Option 2
Pick a business of your choice and a specific issue it faces – to be agreed with Andrew – and undertake both qualitative and quantitative data collection from both customers and non-customers of the brand to provide the company with information and recommendations to address the chosen issue.
Sample Solution
