Discuss specific ways you plan to utilize social media in the building of your brand and your business. Which social media sites do you believe will be most effective for you and why? Finally, discuss some pitfalls you will need to be cognizant of and will need to avoid when using social media for work-related endeavors (ethics in sport and performance psychology, multiple relationships, AASP, confidentiality, competence). (minimum of 300 words).

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