You are the Vice President of Ticketing for an NFL or NBA franchise. You are moving into a new stadium/arena. Using the included blank stadium seating charts, you are to choose your sport and then devise a strategy for how to price and market tickets for the team.
Deliverables
Use the appropriate ticket map and shade in your ticket philosophy and provide a guide as to the various pricing levels (for NFL – Do not color or provide analysis/strategy for the seating areas that are marked “W-“ or “E-“. Only worry about sections that are 100+, 200+, 300+ and 400+). Include a key that illustrates what the ticket cost is for the color coding you come up with. 75 points
In Word (no more than 2 pages), explain your ticketing strategy and how you arrived at your price points. Also be sure to show any delineations between regular seating and premium seating. When you use premium seating, be sure to highlight what kinds of seats they are and what amenities you propose that a fan should receive. 125 points
What kinds of tickets do they have to market?
Season?
Individual Game?
Promotional Package?
What are the various pricing models that they are using?
What does each offering cost?
Are there any benefits associated with any of the seat categories?
Are there any terms as to the maximum number of years a fan is committing themselves to as part of any purchase?
Sample Solution
