A Content Analysis on the KickItOut Campaign – a general public.
Abstract
Do a brief outline what the research aims to do and its purpose?
Do a brief outline the research method adopted?
Have a brief reported the key findings of the research and what can be drawn from them?
Provide a list of key words that link to my research?
Overall, will the reader be able to gain a clear sense of the research if they were to only read this section?
Introduction
Provide an opening gambit into what you study intends to do.
Explain what racism is.
Explain how many racist incidents there have been in English football à can then extend as thus suggest that
anti-racism campaigns may not be as successful as people think.
Discuss how racism may now be found not just in person but through online platforms with the advent of
social media.
Explain there has been significant research into racism in sport, particularly football.
Explain how of this, a small amount has focused on the effectiveness of anti-racism campaigns.
Discuss more how content analysis has rarely been used as a method used to explore this, and a
Finish this section be highlighting key research objective of your study which is: ‘To explore the content
provided by the general public surrounding the KickItOut Campaign’

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