Sports Brand Case Study
, using concepts and frameworks introduced during the module.
For a sports brand of your choice, produce a report that addresses the following issues:
Group Task (to be conducted in groups of 4) （Ignore）
• Briefly outline the key environmental and competitive drivers/challenges facing the brand (a more detailed environment audit should be included in the appendices);
• The segmentation approach and targeted customers;
(20%)
(20%)
• Their current Brand Image (assets, influence, positioning – draw on evidence from their current promotional/advertising messages and media choices);
• Drawing on the information presented in parts 1-3, develop and justify recommendations you would make to the firm about their future marketing strategy and key activities.
(30%)