Standardizing sourcing processes

Wendy’s Corporation expands internationally through strategies that account for the external factors in the industry environment. As the leading restaurant chain business in the world, the company is an example of effective strategic management, especially in dealing with competition in different markets worldwide. The company faces pressure from various competitors, including large multinational firms and small local businesses. You are the strategic manager at Wendy’s, You are asked to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations using Michael Porter’s 5 market analysis Question 2 Give five (5) benefits of standardizing sourcing processes