Strategic Choices

SCENARIO CONTINUATION: You have now completed SLP2, and the date is (once again) reset to January 15, 2017. You turn on the TV. The local television news anchor is talking about events that occurred on January 1, 2013. Your decision-making process will be different this time, as you will be using CVP analysis, a technique with which you recently became familiar. You analyze the results of the decisions you made in SLP2. But this time, you aim to improve your Final Total Score by using the CVP Calculator to help you determine a new and improved strategy. You analyze your SLP2 results using CVP and develop your complete four-year strategy, again taking notes, documenting your reasoning. You finish the report that shows your revised strategy for the next four years. Do not run the simulation yet. Simply turn in your written report. Session Long Project Write a 6- to 7-page paper, not including cover and reference pages, in which you use the results from SLP2 and CVP analysis to develop a revised strategy. Keys to the Assignment The key aspects of this assignment that should be covered and taken into account in preparing your paper include: The revised strategy consists of the Prices, R&D Allocation %, and any product discontinuations for the W1, W2, and W3 tablets for each of the four years: 2013, 2014, 2015, and 2016.




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