STRATEGIC & DIGITAL MARKETING
Live Client Information
MTC Events (http://the-amtc.co.uk/events) is a business that offers an extensive range of conference and events facilities. The state-of-the-art venue comprises lecture theatres, exhibition spaces and meeting rooms. It combines the MTC’s reputation for world-leading manufacturing with high quality facilities, providing spaces capable of hosting events from four to 500 attendees.
As a division of the MTC (Manufacturing Technology Centre), MTC Events has access to over 100 leading industrial members such as Rolls-Royce, Airbus, Sainsbury’s and Unilever. These are a key focus for the MTC Events Business Development team, in addition to the wider external client base looking for events facilities.
Key competitors are highlighted below:
• Warwick Conferences, Warwick University - offering meeting spaces, bedrooms and dining.
• Ricoh Arena, Coventry – offers spaces, dining, exhibitions, hotel, casino and sports facilities.
• Hilton, Coventry – offers meeting rooms, hotel and dining.
• Woodland Grange, Leamington Spa – offers affordable luxury, meeting rooms, hotel, fine dining and a health suite.
Coursework Steps
You are required to critically analyse MTC events online presence by using appropriate e-marketing terminology, theory and frameworks. Thereafter, based on your analysis, including competitor analysis you are asked to formulate an effective e-marketing strategy for your organisation. You will need to explain and justify your recommendations.
You are required to apply theory into practice; make use of theoretical models and frameworks. However, you should not rewrite theories, describe models or quote extensively.