Strategic Marketing

Choose an organization or brand of your choice and perform a situation analysis.
Start by identifying the business’ positioning and objectives (mission, vision, and values). You are then required to use the tools and models covered in this
course to perform an in-depth market analysis, marketing audit and competitive analysis identifying the key market factors (5-C’s). Identify the company or
brands’ value proposition and the value exchange occurring in the market, resulting in the optimal value proposition. Evaluate the value proposition as an
expression of the business positioning and objectives.

Sample Solution.