Choose an organization or brand of your choice and perform a situation analysis.
Start by identifying the business’ positioning and objectives (mission, vision, and values). You are then required to use the tools and models covered in this
course to perform an in-depth market analysis, marketing audit and competitive analysis identifying the key market factors (5-C’s). Identify the company or
brands’ value proposition and the value exchange occurring in the market, resulting in the optimal value proposition. Evaluate the value proposition as an
expression of the business positioning and objectives.
more symposium recordings, such as the ‘Avant Museology’ series are stimulating to understand posthumanist practices through multi-perspectival discussion to understand various current avenues of thought. As well as scrutinizing secondary sources, undertaking personal fieldwork and site visits to exhibitions, alongside corresponding with a contemporary artist; have all contributed to this exploration into whom the museum is for. From direct experience and analysis of multiple sources, this study employs a multi-perspectival approach in synthesizing and critiquing theoretical and primary experiences to challenge that museums and galleries are solely for humans within the context of a non-human centric ideology. Contemporary museum spaces range from digital and intangible spaces, touring and temporary pop-up spaces, but also the pervading and pre-existing neo-classical, modernist, postmodern and deconstructivist spaces, which all operate within the context of contemporary practice. Through an exploration into physical and then digital spaces; expectations and understandings of who museums are for can be interrogated. The closest examples of how physical museum spaces intersect contemporary posthumanist practices lie within the realms of postmodern and deconstructivist spaces. Typically postmodern museum spaces consider how architecture can respond to collections, but also act as tools and drivers for urban renewal in considering a wider ecology surrounding the museum – termed the ‘Bilbao Effect’ following construction of the Guggenheim. Deconstructivist spaces embrace non-recto linear spaces disrupted by architectural elements and pioneer definitive exteriors that manipulate structural surfaces and materials. The Imperial War Museum North (IWMN) [Appendix A] illustrates deconstructivist spaces, both inside and out. These spaces house objects of war, but also serve a wider civic function, in how its impressive monumental architecture attracts tourists. By applying Michaela Giebelhausen’s concept of the museum as a monument and museum as instrument to contemporary museum spaces, it becomes apparent ‘the rise of postmodernity has blurred the boundaries of these two distinct modalities.’ This hybridization of these once clear distinctions can be suggested as a symptom of posthumanist and facilitate humans and nonhumans operating within these spaces – eviden>GET ANSWER