present a proposed 3-5 year strategic plan for the company described in these instructions. After reviewing the company case, you will make suggestions in your plan that will help the company develop an appropriate strategy. You will want to consider the following as you create your plan: What internal resources and assets does Zynga have that may give it a competitive advantage choices does leadership have to make now in order to attain and sustain a competitive advantage?? What issues did Zynga face in formulating its initial strategy? What challenges did Zynga face as it implemented strategy, and what How did Zynga choose to compete and what innovation is left for it to pursue? Your data and other information must be based on actual industry information, using strategies covered in the class. Strategic plans help companies set goals, evaluate progress, and change approaches to business strategy when necessary.
Sample Solution
