- Research an entertainment company that has been in the news recently for something related to strategic planning.
- Summarize the situation in your own words, describing the strategic goals and challenges the company is facing and its plans.
- What do you see as the strengths of the strategy?
- What impact will the strategy have on the areas of marketing, human resources, finance, technology, and organizational structure? Explain your answer.
- What would you recommend the company do differently with its strategy?
- What would be the performance indicators showing whether the strategy is ultimately successful or not?
- Provide links to the sources you utilize in your research.