Strategic Planning Memo

Scenario As part of your responsibilities on the board of a regional strategic committee for your local Chamber of Commerce, you have been asked to prepare a memo that can be used for prospective businesses that are new to your local Chamber. Instructions The memo should contain information on how organizations can use their organizational capabilities for strategic planning purposes. Your memo should include the following: An overview of organizational capabilities and how they relate to strategic planning. A discussion of the different types of infrastructure elements that can be found in an organizational strategic plan. An explanation of how organizational strategy is different than policy. Attribution for credible sources for the memo.
Memorandum To: Prospective Businesses From: Regional Strategic Committee, Chamber of Commerce Date: 2023-07-17 Subject: Organizational Capabilities for Strategic Planning Introduction As a new business in our community, you are likely considering how to develop a strategic plan for your organization. A strategic plan is a roadmap that will help you achieve your long-term goals. It is important to consider your organizational capabilities when developing your strategic plan. What are Organizational Capabilities? Organizational capabilities are the skills, knowledge, and resources that your organization has at its disposal. They are the things that your organization does well and that give you a competitive advantage. Some examples of organizational capabilities include:
  • Your workforce's skills and knowledge
  • Your products or services
  • Your brand
  • Your distribution channels
  • Your marketing and sales capabilities
  • Your financial resources
How Do Organizational Capabilities Relate to Strategic Planning? Your organizational capabilities should be the foundation of your strategic plan. When you are developing your strategic plan, you need to consider how you can leverage your capabilities to achieve your goals. For example, if your organization has a strong workforce with specialized skills, you may want to develop a strategic plan that focuses on innovation. Types of Infrastructure Elements in an Organizational Strategic Plan An organizational strategic plan should include a number of different infrastructure elements. These elements include:
  • Vision: Your vision statement should articulate your organization's long-term goals.
  • Mission: Your mission statement should describe what your organization does and why it exists.
  • Values: Your values statement should outline the principles that guide your organization's behavior.
  • Goals: Your goals should be specific, measurable, achievable, relevant, and time-bound.
  • Strategies: Your strategies should be the specific actions that you will take to achieve your goals.
  • Metrics: Your metrics should be the way that you will measure your progress towards your goals.
Organizational Strategy vs. Policy Organizational strategy is different from policy. Strategy is about setting long-term goals and how you will achieve them. Policy is about the rules and procedures that govern how your organization operates. Conclusion By understanding your organizational capabilities and developing a strategic plan that leverages those capabilities, you can increase your chances of success. Attribution

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As a new business in our community, you are likely considering how to develop a strategic plan for your organization.

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