Strategic Portfolio Management

Often best practices in the workplace lag behind technology advances. Ethical principles and best practices must be constantly reviewed and deeply considered in the workplace. Social media have had a big impact particularly on the Digital Native (those born after 1980). In this assignment, you as a manager will need to remind the Digital Native to be mindful of their social media usage in the workplace and beyond. You are the manager for a workgroup at your company. Prepare a PowerPoint presentation on the use of personal social media in the workplace and discuss posting about your firm on your personal social media site when away from work. Discuss the restrictions on the use of personal social networks by employees, security issues, and how posting on social media can impact the firm’s image.  
    • While we encourage positive engagement, be responsible when discussing [Company Name] on your personal social media.
    • Never disclose confidential information.
    • Avoid making disparaging remarks about the company, colleagues, or clients.
    • If you share something positive, ensure it is factual and not misleading.
    • Consider adding a disclaimer to your profile stating that your views are your own and do not reflect the views of [Company Name].

(Slide 8: Remember the "Grandma Rule")

  • Headline: The Grandma Test
  • Image: A picture of a friendly grandmother.
  • Text: Before you post anything, ask yourself: Would I be comfortable with my grandmother, my boss, or a potential client seeing this? If the answer is no, don't post it.

(Slide 9: Benefits of Responsible Social Media Use)

  • Headline: Building Your Brand, Protecting Ours
  • Bullet Points:
    • Responsible social media use can enhance your professional reputation.
    • It can also strengthen our company's brand and build positive relationships with stakeholders.
    • By following these guidelines, you can protect yourself, your career, and [Company Name].

(Slide 10: Q&A)

  • Headline: Questions and Discussion
  • Text: We encourage open communication. Please feel free to ask any questions you have about social media use and company policy.

(Slide 11: Thank You & Contact Information)

  • Headline: Thank You
  • Text: [Your Name], [Your Title], [Your Contact Information]
  • Image: Company logo.

Notes for Presenter:

  • Keep the tone positive and informative, not accusatory.
  • Emphasize the benefits of responsible social media use for both the individual and the company.
  • Encourage open discussion and address any concerns employees may have.
  • Provide specific examples of what to do and what not to do.
  • Make sure the company's social media policy is readily available to all employees.

PowerPoint Presentation: Navigating the Social Media Landscape: A Guide for Digital Natives

(Slide 1: Title Slide)

  • Title: Navigating the Social Media Landscape: A Guide for Digital Natives
  • Subtitle: Responsible Social Media Use in the Workplace and Beyond
  • Your Name/Title: [Your Name], [Your Title]
  • Date: [Date]
  • Image: A professional yet engaging image related to social media and the workplace (e.g., a person thoughtfully using a phone, a network graphic).

(Slide 2: Introduction)

  • Headline: The Power and Perils of Social Media
  • Bullet Points:
    • Social media is an integral part of our lives, especially for Digital Natives.
    • It offers incredible opportunities for connection and communication.
    • However, it also presents challenges, particularly in the professional world.
    • This presentation aims to provide guidelines for responsible social media use, both in the workplace and beyond, to protect both you and our company.

(Slide 3: Social Media in the Workplace – What's the Big Deal?)

  • Headline: Blurring the Lines: Personal vs. Professional
  • Bullet Points:
    • The lines between personal and professional lives are increasingly blurred online.
    • What you post on social media can have significant repercussions in your career.
    • Remember: Potential employers, clients, and colleagues may view your online profiles.
    • Your online presence is a reflection of you, both personally and professionally.

(Slide 4: Restrictions on Social Media Use at Work)

  • Headline: Company Policies and Expectations
  • Bullet Points:
    • [Company Name] recognizes the importance of social media but also needs to protect its interests.
    • We have specific policies regarding social media use during work hours. (Refer to the company handbook or specific policy documents).
    • Generally, excessive personal social media use during work hours is prohibited.
    • Be mindful of confidential information you might inadvertently share or overhear. Do not post about internal company matters.
    • Remember that even if you're on a personal device, if it's during work hours, you're representing the company.