PREPARE”:
Review Chapter 9 of the Jansson text. Focus on “Combative Persuasion in Step 5 and Step 6.”
Develop a list of strategies you can use to persuade others who might not share the same concerns about your issues or your policy proposals.
Develop a list of talking points for defending your Social Advocacy Proposal. Consider the following areas of your proposal:
Identification of the problem
Overview of existing policy
History of existing policy
Policy impacts on populations
Plan for social advocacy, or goals for change
Consider the audience for your Social Advocacy Proposal.
Through which group or legislative process did the original policy receive approval?
How has the group or process changed since the original policy was approved?
Watch the video in the Required Media this week. Use this video to inform your own strategies for presenting to your audience.

REFERENCE:
Iowa House Democrats. (2011, February 1). Zach Wahls speaks about familyLinks to an external site. [Video]. YouTube. https://www.youtube.com/watch?v=FSQQK2Vuf9Q
Jansson, B. S. (2018). Becoming an effective policy advocate: From policy practice to social justice (8th ed.). Cengage Learning.
Chapter 9, “Presenting and Defending Policy Proposals in Step 5 and Step 6 of Policy Analysis” (pp. 284–326)
Hook: Introduce yourself using professional disclosure. How do any personal facts about you or your audience relate to the policy and impact? This can help grab your audience’s attention.
Describe the Problem: Present the problem and issues with the current policy that attempts to address the problem. Explain the impact on specific populations. You might even recount a specific story of someone adversely impacted by the problem, and explain how the policy as it exists does not help them.
Call to Action: Inspire your audience to support your goals for change. Why should they care?
Then, in writing, address the following:

Which strategies did you use to communicate the problem and needs of the population to your audience?
Why did you select the specific strategies over others? Was your selection informed by the details of your audience? Explain.
How did you use the following format to present your goals for change?
Hook
Describe the Problem
Call to Action

Sample Answer

Sample Answer

 

Strategies for Persuasion and Talking Points for Defending Social Advocacy Proposal
Strategies for Persuasion
When trying to persuade others who may not share the same concerns about your issues or policy proposals, it is essential to employ effective strategies. Here are some strategies you can use:

Find Common Ground:

Identify shared values or goals with your audience and frame your proposal in a way that aligns with their interests.
Emphasize how your proposal can benefit multiple stakeholders, including those who may initially be skeptical.
Use Emotional Appeals:

Share personal anecdotes or stories that evoke empathy and resonate with the audience’s emotions.
Highlight the human impact of the problem you are addressing to create a sense of urgency and concern.
Provide Credible Evidence:

Present data, research findings, and expert opinions that support the importance of your issue and the effectiveness of your proposed solutions.
Use statistics, case studies, and authoritative sources to strengthen your argument and build credibility.
Address Counterarguments:

Anticipate potential objections or counterarguments and address them proactively.
Present logical reasoning and evidence to refute opposing viewpoints and demonstrate the superiority of your proposal.
Use Persuasive Language:

Employ rhetorical devices such as metaphors, analogies, and vivid language to make your message more engaging and memorable.
Frame your arguments in a positive and solution-oriented manner to inspire optimism and motivation.
Utilize Social Proof:

Highlight successful examples of similar policies or initiatives in other contexts or jurisdictions.
Showcase endorsements or support from respected individuals, organizations, or experts in the field.
Talking Points for Defending the Social Advocacy Proposal
To defend your Social Advocacy Proposal effectively, consider the following key talking points:

Identification of the Problem:

Clearly articulate the problem or issue you are addressing, using concrete examples and data to illustrate its scope and impact.
Emphasize the urgency and relevance of the problem to capture the audience’s attention.
Overview of Existing Policy:

Provide a concise summary of the current policy in place, highlighting its strengths and weaknesses.
Point out any shortcomings or gaps in the existing policy that limit its effectiveness in addressing the identified problem.
History of Existing Policy:

Outline the historical context and evolution of the existing policy to demonstrate its limitations over time.
Highlight any changes in societal norms, research findings, or emerging challenges that necessitate a reevaluation of the policy.
Policy Impacts on Populations:

Describe how the current policy disproportionately affects specific populations or exacerbates existing inequalities.
Share stories or testimonies from individuals directly impacted by the policy to humanize the issue and foster empathy.
Plan for Social Advocacy or Goals for Change:

Clearly present your proposed goals for change, outlining specific actions or policy reforms needed to address the problem effectively.
Explain how your proposed changes will lead to positive outcomes for affected populations and society as a whole.
Format for Presenting Goals for Change
When presenting your goals for change, consider using the following format:

Hook:

Introduce yourself and establish a connection between your personal experiences or audience’s experiences and the policy issue.
Use a compelling anecdote or fact to grab your audience’s attention and create an emotional connection.
Describe the Problem:

Clearly articulate the problem, using evidence and stories to illustrate its significance and impact on individuals and communities.
Highlight the shortcomings of the current policy in addressing the problem effectively.
Call to Action:

Inspire your audience to support your proposed goals for change by presenting a compelling vision of a better future.
Appeal to shared values, empathy, and the potential positive outcomes that can be achieved through collective action.

By employing persuasive strategies and effectively presenting your goals for change, you can engage your audience, overcome resistance, and gain support for your Social Advocacy Proposal.

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