Firms typically choose among four main strategic postures when competing internationally, (1) global standardization strategy, (2) localization strategy, (3) transnational strategy, and (4) an international strategy.
Discuss the four strategies firms can use when entering foreign markets.
Using specific examples, describe the strategies used by the following companies in global expansion. Some companies may utilize more than one strategy.
KFC
Starbucks
Microsoft
Caterpillar
Komatsu
Sample Solution
