Sugging and frugging

Book reference: Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Prentice Hall.
Explain why sugging and frugging are bad for marketing researchers.
Describe two examples of the types of studies in each of the four classes of marketing research studies
What is the advantage in a firm having its own formal marketing research department? Explain three different ways such a department may be internally organized.
What are four challenges to the marketing research industry?

Sample Solution