Consider the corporation you have selected Amazon. Identify one of Amazon’s major competitors that you would consider working for.
Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
