Competition, Marketing Mix, and Pricing

Determine the key characteristics of the users of the products and/or services of the health care provider you selected. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success....

Marketing Mix

1A. Give an example of a recent purchase experience in which you were dissatisfied because a firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations —and also explain whether your expectations were formed...