Promotion and the Product Life Cycle

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following: Select a product strategy. Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline). Create at least two different types of media methods for the...

Promotion and the Product Life Cycle

All products/services go through a lifecycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product...