data system is becoming an vital framework that could assist agencies to manage, broaden and speak their intangible property such as facts and know-how. consequently it may be taken into consideration as a necessary framework within the present day expertise-primarily based economic system area. in this paper, i will also provide an explanation for the role of enterprise Intelligence in supplying companies with a way to devise and achieve their strategic managements targets. Than others. There’s almost usually a distinguished company. within the automobile enterprise, Toyota is considered an first-rate performer. In natural on line retailing, Amazon.com is the chief. In off-line retailing Wal-Mart, the most important retailer on the earth, is the additionally chief. In on line music, Apple’s iTunes is considered the superior with more than 75 percentage of the downloaded song markets, and in the related industry of virtual track players, the iPod is the best. In internet searching, Google is taken into consideration the leader. firms that “do better” than others are said to have a competitive benefit over the others: They either have get right of entry to to unique resources that others do no longer, or they're capable of use commonly to be had resources greater efficaciously-typically because of advanced information and records property. In any occasion, they do better in phrases of sales increase, profitability increase, or productivity increase (performance), all of which sooner or later in the long run translate into higher inventory market valuations than their competitors. however Why do a little companies do better than the others and the way do they obtain competitive advantage? How can we examine a business and apprehend its strategic advantages? How are we able to construct a strategic advantage for our own business? How do statistics systems cause to strategic benefits? One answer to questions above is Michael Porter’s competitive forces model. Arguably, the maximum famously used model for information competitive benefit is Michael Porter’s competitive forces model (See determine 1).This model presents a commonplace view of the firm, its competition, and the firm’s environments. Porter’s version is all approximately the company’s not unusual business environment. in this version, five competitive forces shape the fate of the firm. parent 1- Porter’s competitive forces version clients A profitable agency relies upon in large criterion on its potential to attract and preserve customers (at the same time as denying them to competitors), and charge extra highly-priced fees.>