Submit a 2- to 3-page paper in which you explain how you will use test market research to
determine if your proposed product will succeed in a roll-out to a larger target audience/market. You will also assess any legal and ethical influences in your test
market that might affect your promotion, distribution, and pricing strategies.
Prompt: Review Chapter 9 (pp. 250–256) on test marketing and test marketing experiments and, in a 2- to 3-page paper, address the following:
Selection:
Explain how you will select your test market for your new product concept.
How and why are your selection criteria appropriate for this product?
Influences:
What legal and ethical influences in the proposed test market might affect your promotion, distribution, and pricing strategies?
Research:
How will you use primary and secondary, qualitative and quantitative research from this test market research to promote your product?
Sample Solution
