You have been chosen to develop a training model for a local company that recently faced a large negative public relations disaster.

An example of a negative public relations disaster is Tesla’s unveiling of a “bulletproof” cybertruck, or the Pepsi and Kendall Jenner advertisement, to name a few.

the topics and models covered in the 4Cs of peacemaking, social exchange theory, and social norms.

business proposal that provides the organization with scenarios that would help them to identify how to overcome the negative situation. A typical business proposal should include the following elements: overview, objective, opportunity, solution, rationale, approach, and deliverables.


Provide a brief background on the organization.
Briefly describe the negative public relations disaster.
What are the specific elements within each of the 4Cs that will overcome the negative publicity?
How can you use the concepts of social norms, reciprocity norm, and social responsibility norm to assist you in overcoming the situation?


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