The benefits and risks of Qantas-Emirates alliance for Qantas Airways
Analyse QANTAS's strategic activities and intent .
Identify insights gained into managerial, organizational and professional competencies of QANTAS
Identify issues that are relevant to the alliance examine the benefits of the alliance for Qantas
Examine the risks and current issues of the alliance for Qantas
Provide strategic recommendations for QANTAS for the risks and current issues that may arise from the alliance
Outline briefly how these recommendations can be implemented in the future for QANTAS