You are to clearly define/describe the client’s competitive advantage and its target market. You need to justify/explain why your analysis is correct. The following is an outline of the concepts you should discuss or consider. Remember, this should not be a report on “what it is” but also address “what it should be” (you are to be making recommendations). This analysis should include, but is not limited to (i.e., you can include other information than what is listed):
What type of competitive advantage does the firm appear to have?
Justify why you believe that is the competitive advantage using evidence collected via an online/external search.
This involves conducting a SWOT analysis
You should also conduct a Marketing Environmental analysis (i.e. Social, Demographic, Political, Technological, and Competitive factors) to identify potential issues/opportunities that may arise.
Economic factors (i.e., unemployment, national income, cost of living, purchasing power, inflation, recession)
Examine how these factors could impact the sale of the product. Pay attention to the statistics discussed and try to incorporate them into your answer.
Identify what competitive the firm faces. Please note this does not necessarily mean competitors that make and identical/similar product. It may include firms that make comparable alternatives (i.e. a potential competitor for Coca Cola could be consumer electing to purchase water bottles to fill during the day to satisfy their thirst)
Consumer decision making issues
What factors impact the consumer decision making process and how does it play a role in deciding whether or not to purchase this product?
Try to concentrate on the (1.) consumers level of involvement and (2.) cultural, social, individual, and psychological influences on buying decisions.
Examine strategies for selecting a target market and determine what targeting strategy should be used. How does each of the proposed target market segment differ from on another.
How should the product be positioned in the consumers mind? Why do you believe this is the best position for the product? Justify your rationale with support from outside materials.
Over all, what tools can the firm use to achieve its goals
he Southern Brown Kiwi (Tokoeka) is a species of Kiwi found in the far South of New Zealand. It is grouped into 2 subspecies; the first is somewhat common (population of 20,000) and is found on Stewart Island, and the second is found in the southwest of the South Island, with a population of 7,000 altogether. There are different populations of this subspecies found in Fiordland (north and south distinctively) and another near Haast. The ones from Haast are generally smaller. Haast is an area in the south of the West Coast region, named after famous German geologist Julius von Haast, who was significant in early geological surveys of New Zealand, and also founded the Canterbury Museum. The group of Tokoeka found near Haast (Haast Tokoeka) are critically endangered, with a population of less than 300. The Haast Tokoeka are based in Haast, in the south of the West Coast region. The Tokoeka have a range of habitats suitable, for example, the Stewart Island Tokoeka are sometimes found in sand dunes. In Haast, the Haast Tokoeka tend to live near mountains, in grasslands, shrublands, and sub-tropic forests. They prefer to live in denser vegetation, where they make their burrows. In these habitats, they will eat small invertebrates, insects, worms, grubs, seeds, and larvae. The Haast Tokoeka also has predators, like possums, stoats, ferrets, dogs, and cats, which will attack the Tokoeka (including juvenile Tokoeka). The stoats and possums will also eat the eggs. The Haast Tokoeka is a nocturnal bird (meaning it is active during the night), and it’s believed that this is to avoid predators. The Haast Tokoeka does belong to the bird class, although it is one of few that cannot fly. The Kiwi genus has the scientific name Apteryx (Greek for “without wings”). It wasn’t necessary for this bird to fly, as its habitat, in dense vegetation, has most of its food on the ground, as well as the burrows they nest in. Most birds have hollow bones, so that it is lighter, and can fly easier. Because the Haast Tokoeka doesn’t need to fly, its bones contain marrow. The Haast Tokoeka’s eye is the smallest body mass (relative to body) of all birds. It has minor features to assist with the its nocturnal lifestyle. It isn’t necessary for the Haast Tokoeka to have bigger eyes, because they rely so little on eyesight. Haast Tokoeka have a highly developed sense of smell, which is uncommon in a bird, and they are the only birds with nostrils at the end of their beaks. They are said to be able to find their prey without seeing or feeling them, but solely through their scent. Before human settlement, the Tokoeka didn’t just used to be found in Fiordland, Haast, and Stewart Island, they were also found more throughout the south and east of the South Island, going as far north as North Canterbury. After humans settled here, they introduced predators to their habitat. This is a leading cause to their endangerment, as 50% of Kiwis fail to hatch out of their egg, and after being born, only 90% survive to the age of 6 months. Another reason the population is struggling is because the Haast Tokoeka breed slowly, a mating pair will lay no more than 1 egg a year. On top of that, a mating pair will often stic>GET ANSWER