select an organisation of your choice in order to answer all parts of the assignment below:
Part a (800 words)
Critically evaluate the capital structure of your chosen organisation and discuss whether this capital structure is aligned to the organisation’s strategic goals. For example, does your organisation have a greater degree of debt or equity (or its equivalent in the case of not for profit or public sector organisations) and how does this impact upon the gearing of the organisation? You should also consider how the organisation views risk and return (or its equivalent in the case of not for profit or public sector organisations).
Part b (800 words)
Critically assess the organisation’s financial performance and its overall approach to managing stakeholders expectations. This should include some interpretation of the financial statements and any other information you consider relevant.
Part c (400 words)
Discuss how the issues you have explained in part a) and part b) above might be addressed in terms of improvements or recommendations. How might your recommendations result in more effective financial decision making for your chosen organisation?
Compare the definitions of Marketing given by the Chartered Institute of Marketing, the American Marketing Association and one other definition of your choice. American Marketing Association (AMA) define marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to American marketing Association (AMA) marketing is a key factor of a business. AMA raise standard in marketing as, they want well to hire the right talent in this field of business. Hire people who knows or kin to learn marketing industry trends. AMA wants to put togather a top notch marketing team. So, they can get business and fulfill customers needs effectivly. The Chartered Institute of Marketing (CIM) define marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” CIM shows that marketing is a managerial process it is a key fact to bring profit to the business. Identify the customer correctly, encourage them and satisfy coustomer, as a result profit will follow automatically. According to Marks & Spencer (M&S) Marketing is “understanding the competitive marketplace we operate in, as well as working closely with suppliers and product teams. All with the aim of providing customers with fantastic choices and great value.” To introduce the M&S brand and communicate with the customer and to understand the demands marketing plays an important role in the business. Task two Using Primark as an example, describe how market-oriented they are in terms of their Mission Statement/Main Objectives, Customer Communications and other relevant characteristics. A market economy is an economy based on labour in which the prices of products and services are determined in a free price system and set by supply and demand. June 1969, the first Penneys store opened in Mary Street, Dublin. Within a year, four more stores opened in the Greater Dublin area. In 1971, the first large store opened outside the Dublin in Cork and by the end of that year 11 more stores were opened in Ireland and one in Northern Ireland. By 1973, the number of stores reached 18 in Ireland and Primark began trading in Great Britain with four out-of-town stores. In the next year Primark opened the first UK High Street stores in Derby and Bristol. In the next ten years, 18 stores were added in the UK an>GET ANSWER