`Markets at the Bottom of the Pyramid are fundamentally new sources of growth for multinationals’ (Prahalad and Hammond, 2002).
Define the concept of Bottom of the Pyramid and explain the ways in which MNEs can effectively target the Bottom of the Pyramid market segment. Why the urban Bottom of the Pyramid market is more attractive for multinational enterprises than the rural Bottom of the Pyramid market. In addition, discuss the most appropriate marketing strategy for the urban Bottom of the Pyramid market. How multinationals can thrive in this low-income market. Discuss also the limitations of the concept. Illustrate your answer with examples.
René Descartes, the dad of present day rationality, received the strategy for uncertainty to achieve reality. Descartes' philosophical frame of mind began in his childhood when he understood that he had been tolerating numerous bogus sentiments for genuine. He needed to dispose of the considerable number of feelings that he had collected throughout the years. Descartes needed to construct an establishment on which all further savvy enquiries could be fabricated. He felt reason ought to pursue and land at certain philosophical facts. There ought to be no further questions left after this, which implied that the establishment must be sound. This methodology was known as the Method of Doubt however his justification and approach has been a subject of contention for a considerable length of time. He trusted never to acknowledge anything as reality, which he couldn't acknowledge as clearly obvious. Everything ought to be so obviously exhibited to the mind that there are no questions left by any means. Anything that can be questioned must be rejected. Motivations to think something ought to be abundant. The second step is to separate the subject into however many divisions as could be expected under the circumstances or whatever would assist him with understanding it better. The third step included coordinating his considerations, approaching slowly and carefully, to achieve the basic complex learning. Toward the finish of this, his audits were so far reaching, his specifications so total, that nothing was left to question. The three stages embraced by Descartes is what is received in arithmetic. He needed to utilize this technique to achieve reality in theory. S V Keeling contends that his technique as above lays on three mental activities – instinct, conclusion, and count (refered to by Burnham, 2006). These tasks depend on human reason, on the capacity to spread data, investigate, and audit. Since it depends on the ability of human personality, there is a danger of mistake because of defective memory. In the Meditations on First Philosophy Descartes demonstrates the presence of God and the everlasting status of the spirit. He additionally draws out the genuine qualification between the psyche and the body. He begins this by declaring the need "to devastate everything totally and begin again directly from the establishments" (AT 7:17). Despite the fact that the initial step was named as wary his suspicion was not for questioning. He needed to touch base at reality through efficient examination and disposing of the falsehood. Descartes characterizes information as far as uncertainty: I recognize the two as pursues: there is conviction when there stays some reason, which may lead us to question, yet learning is conviction dependent on a reason so solid that it can never be shaken by any more grounded reason (refered to by Norman, 2005). Descartes distrustful methodology depends on the rule that there is a refinement among conviction and truth (Bellotti, n.d.). It was this conviction that g>GET ANSWER