The findings of the study will be generalized for the population of the Netherlands. The data will be collected from randomly selected households living in four different regions of the country, it can therefore be replicated to other countries, subject areas or time periods. As it will be a quantitative research, the data conducted can easily be analysed, evaluated and presented in form of a table and provides clear information about the topic required. However, as the survey will be conducted online and without any surveillance, there is no security that the answers given by the participants will be reliable. The answers might be either flawed or incomplete which would imply that during data cleaning there might be empty answer fields. Furthermore, it is not possible to obtain in-depth information through the survey as the questions and answers will be designed in a precise and compact way. Research Ethics Research ethics provide guidelines for the responsible conduct of a research. It aims at achieving a high ethical standard during the conduct of research. As the research about the waste management behaviour in the Netherlands will be conducted by an online survey, the anonymity of the participants will be guaranteed. Although it is possible to track the IP-address of each participant’s computer used to answer the questions, there will be no obvious retracement of the answers. The participants do not provide any further information than the city they live in, no names or contact details will be provided or published. In the beginning of the online survey, the participants will be informed that their data will be collected anonymously and will also be treated confidential which means that it will not be used for any further study than for the current one. Furthermore, correct referencing is of vital importance for the research to stay ethically. Proper referencing means that all sources and information that will be included in the study will be cited and listed correctly. If correct citing of used sources is missing, the study will be blamed of plagiarism which means that sources are either quoted incorrect or not at all. Therefore, all sources that will be used or included in the study of waste management behaviour in the Netherlands will be properly cited and listed i>