Discuss the difference between research utilization and evidence-based practice.
Apple competes with brands like Samsung. Apple and Samsung both look at each other’s sales and the products that they launch. They both try to compete each other by having similar price ranges and getting out similar products. For example Apple and Samsung both have a smart watch. The Apple one is known as the ‘Apple Watch’ and the Samsung one is known as the ‘Samsung Gear S3’ Understanding market environment: Understanding the market environment is also important as it would help businesses during the market research. During market research businesses have to analyse its external environments. A useful way to do this is by using a SWOT Analysis. This analysis observes the relationship between a business and as well as its marketing environment. SWOT analysis stands for: Strength: This refers to the advantages of the business and also the internal features of the business/organisation. This could be the location of the business or how well a business advertises their products. Weakness: This refers to the disadvantages of the business and also the internal aspects of the business/organisation. This could be the amount of sales a business is making or the poor quality of products and services that a business have launched or produced. Opportunities: This focuses on the developments of an organisation. This could include the business moving into a new market segments or new territories for a service or product. Threats: This refers to the competitors which may be affecting a certain business as they may not be doing well with selling their products as their competitors are taking away their customers as they may have good price ranges and good offers available for customers. Threats refers to the damage in a business or organisation. This could include taxation which may be introduced on a product or service or a competitor has a new product or service. Apples Market Environment: Apple SWOT analysis: Apple’s Strengths– Apple has launched many different products such as IPhone, IPad, IPod, MacBook and even an Apple watch ‘IWatch’ they have given many opportunities for their customers as there are a variety of different products for the customers to purchase. The have come up with everything a person may want and desire. Apple is one of the most valued brand in the world. Their brand value in 2016 was $228.46 billion whereas now in 2017 the brand value is $234.67 billion. This shows that their brand value has increased by 6.21 % within one year. Whenever Apple always designs its products they focus on their consumers. By getting feedback from them they are always relating back to their consumers and how they’d prefer their new products. This is why Apple has become successful as they are always thinking about their customers and are always caring about their happiness. Customers like to be satisfied with products which Apple certainly does do as they get a lot of customers purchasing from them. Apple has also branded and advertised their company well. Apple is one of the most well-known brand world-wide which shows that they have caught everyone’s attention and have advertised their brand very well. If Apple didn’t advertise themselves properly then they wouldn’t be as successful and popular as they are currently.>GET ANSWER