The differences between qualitative and quantitative research

Sample Answer

Qualitative and quantitative research are two fundamental approaches to collecting and analyzing data, each with distinct aims, methodologies, and outcomes. While both contribute to understanding phenomena, they differ significantly in their philosophical underpinnings, types of data collected, methods of analysis, and the kinds of questions they seek to answer.

Here's a breakdown of their key differences:

Qualitative Research

Definition: Qualitative research is an exploratory research approach that focuses on understanding concepts, opinions, or experiences from the perspective of individuals or groups. It gathers non-numerical data to gain in-depth insights into the "why" and "how" of phenomena.