The extend of how sensory descriptive attributes influence booking intention for hotel rooms

Our case study is about the effect of sensory descriptive on the booking intention. Therefore we created two questionnaires. Questionnaire 1 contains sensory descriptive in the room descriptions, while questionnaire 2 doesn't. Q1 was given to the experimental group and Q2 was given to the control group. You find the further information in our group presentation, literature review and analysis, which I will attach. What I need to be written is the introduction and the conclusion. The conclusion should describe the outcome and for this please use the inferential statistic file that I will also attach.

Sample Solution