Individuals have been pulled in by particular species (Goedeke, 2004). Concerning particular species, Kellert (1996) breaks down that people have a tendency to be pulled in to the species which has a substantial body and can walk, run, or fly. The monster panda Ailuropoda melanoleuca is a standout amongst the most well known among those alluring species (Lorimer 2007). The goliath panda is an individual from the Ursidae family and happens in just three territories in China (Reid and Gong 1999). The species is named Endangered on the IUCN Red List with the evaluated populace of close to 1600 people (IUCN 2009). In China, which is home to the mammoth panda, individuals express their ability to pay (WTP) for the monster panda protection, which is sufficient to infer that this appealling species can obtain their natural surroundings (Kontoleon and Swanson 2003). As opposed to this financial perspective, Yang (2005) alludes to the way that little is thought about Chinese individuals' view of the monster panda, albeit a few investigations have been made on the general mentalities towards natural life. Along these lines, she contemplates the disposition of people in general in China towards the monster panda. She breaks down the connection between the states of mind of Chinese individuals towards the mammoth panda and the picture of the species in the media, and infers that the general demeanor in China is probably going to be related with the emblematic and household esteem instead of biological logical esteem. This compares with general Chinese states of mind towards untamed life and the picture of the goliath panda built by the media (Yang 2005). In any case, since this conclusion is drawn in light of the writing survey, it may not mirror individuals' real states of mind. In this way, this disposition still should be contemplated. This exploration intends to investigate Chinese understudies' disposition towards the goliath panda by semi-organized. This report comprises of three areas. To begin with, the examination strategies are displayed including member, the advancement of meeting, inquiries, methodology, and an investigation. In the second area, the outcomes from an examination of the understudies' disposition are portrayed. The last segment of this paper talks about the bits of knowledge of principle finding and a few restrictions of this meeting overview for additionally inquire about. Strategy Member Ten Chinese understudies at the University of Kent were met for this investigation. The meeting test was made out of two male and eight female understudies, and of two undergrad and eight postgraduate understudies. The understudies' majors were delegated takes after: Conservation and Tourism, International Commercial Law, Human Resource Management, Accounting and Financial Management, European Culture and Language, International Business Management, and English Literature. The respondents were selected through individual contact with one Taiwanese and three Chinese understudies. The questioner educated about the reason, subject, structure, and length of the meeting ahead of time to affirm investment (Sarantakos 2005). After an understudy concurs those conditions, the time and place for the meeting was masterminded. The improvement of thought for inquiries and systems With a specific end goal to institutionalize talk with guides, a pilot review was led at an underlying stage (Newing in press). This pilot review on November first through the skype uncovered that the meeting was hard to answer and dissect attributable to particular inquiries, in this way, a half of inquiries were changed to enhance the meeting. The real meeting overview, around 25 minutes for each meeting, was led from November third to twentieth. The principal meet was led with an understudy who knows about the goliath pandas to test changed inquiries and to build up the foundation of inquiries; subsequently, an unstructured meeting was done as of now. In the second meeting, the interviewee who was not comfortable with the point was affirmed whether all inquiries in the meeting were not hard to respond in due order regarding all interviewees. Since the understudy appeared to be awkward to discuss a new theme, the place was revamped. What's more, with an end goal to lessen awkward limitations on the understudy, the meeting was not recorded. Along these lines, additionally meets were recorded by note-taking to lead similarly as this second meeting. In view of these initial two meetings, the further inquiries and systems of the meeting were institutionalized. Inquiries This meeting comprises of six inquiries (see Appendix). The primary inquiry expected to be a generally simple inquiry to discuss (Robson 2002; Newing in press). The second inquiry was identified with the primary inquiry, so it could lead the interviewees to fundamental theme of the meeting. This inquiry was one of primary inquiries of this meeting and also the third, fourth, and fifth inquiry. These inquiries were set to comprehend Chinese understudies' demeanors towards the goliath panda. The last inquiry was not straightforwardly identified with the subject and it should be a basic inquiry as a "chill" question. In any case, it was found at the improvement phase of this meeting this 6th inquiry welcomed the further talk about the connection between the goliath panda and Chinese individuals. Hence, the inquiry was kept in each meeting. Systems This meeting study took after the system portrayed by Robson (2002:277); "Presentation, warm-up, primary assortment of meeting, chill, and conclusion". In the presentation stage, questioners and the understudies were presented each other, and discussed their own particular courses at University of Kent as "warm-up". Amid the meeting, it is weighted to evoke data to amplify the benefit of a semi-organized meeting. Accordingly, the profundity of answer was differed between the inquiries and the answerers. It is likewise vital to take note of that the meeting was frequently halted to clear up what the interviewee implied or replied. At times, it was affirmed at chill arrange or after the meeting by trading email. Investigation Amid the information accumulation, the questioner endeavored to record explanations, updates, coding (Newing in press). At an underlying phase of an examination, the coding technique was directed taken after the guideline depicted by Newing (in press: 218). As best codes, a few qualities from Kellert's nine qualities (1996) (see Table 1) were utilized as predefined codes. For sub-codes, the point by point data identified with the characterized top codes was recognized. At next stage, the system proposed by Sarantakos (2005) was taken to create from open-coding to the idea. In any case, the coding technique for this meeting depiction was not adequate for pivotal, particular coding since top codes utilized at open-coding stage and center classification were comparative with each other. Result Every Chinese understudy demonstrated their ideal mentalities towards the goliath panda. It is likely that the species has an extraordinary significance for Chinese understudies, and a decent representation of this is the appropriate response that if the monster panda winds up wiped out, it will be "disorder, I mean frenzy feeling". As in Yang's investigation (2005), the emblematic esteem appeared to assume the critical part in deciding the states of mind towards goliath pandas. Notwithstanding, not at all like Yang's investigation (2005), the other five qualities, utilitarian, ecologistic-logical, humanistic, moralistic, and negativistic values, are additionally the essential factors on singular demeanors. As opposed to above qualities, three of nine qualities, naturalistic, stylish, and local esteem, were hard to recognize amid the meeting. The explanations behind this are (1) with a specific end goal to get data for comprehension of Chinese understudies' naturalistic and stylish esteem, the subsequent inquiries concerning understudies' encounters and perspective of nature ought to have been asked amid the meeting. Notwithstanding, these inquiries would divert us a long way from the motivation behind this paper, (2) the local estimation of the goliath panda was barely examined all through the review, in spite of the fact that Yang (2005) recommends that this esteem is additionally one predominant incentive in Chinese individuals demeanors towards the monster panda. From these two reasons, the nitty gritty discoveries about just utilitarian, ecologistic-logical, emblematic, humanistic, moralistic, and negativistic qualities will be depicted in following subsection. Utilitarian esteem Understudies demonstrated two kinds of answers in regards to this esteem; for ecotourism and for strategic relations. Concerning ecotourism, a few understudies said that they might want to have monster pandas in their towns to draw in visitors. This idea can be found in the appropriate response "the monster panda convey the cash to our town". Besides, an understudy delineated the animal categories as "cash" when approached to pick single word for the monster panda. It was likewise said that tourism for the monster panda is an advantage for the advancement of neighborhood towns by opening the street for the offices, creating transportation benefit, and giving business openings. The second kind of answer was utilizing the goliath panda for conciliatory relations. A few words, for example, the "apparatus for political/global trade", "present for outside nations", and "the promotion for China" were utilized when interviewees clarified the connection between Chinese individuals and the goliath panda. Ecologistic-logical esteem Every single Chinese understudy demonstrated their natural information about the monster panda, and their insight is provided by ecological instruction, training in essential and center school, media, and books. All respondents said that the goliath panda is endemic to China, in this way, it is imperative to secure the species. One interviewee kept on saying "we regard them as a fortune". It was likewise said that the species requires particular eating routine and environment to survive. Not everything except rather the vast majority of Chinese understudies suggest the number of inhabitants in the mammoth panda in wild was not steady and specified hostage reproducing to moderate the species. Additionally, tw>