The history of advertising

  1. What is one, specific thing you learned about the history of advertising that you did not know before?
    Was this surprising to you? Why or why not?
  2. What is your view about having your information freely available online? Should there be limits on what
    information companies can gather? Or, is having your information freely available online part of the cost of
    having an online life?
    Explain why you feel this way.
    What type of information would you be most worried about having shared?
  3. Based on the readings and videos about the history of advertising this week, what do you think is one of the
    most significant changes in advertising in the last 100 years? (This could be a change in ads themselves or a
    change in the world or media environment that impacted advertising.)
    Why do you select this particular change as one of the most significant?
    reading: Sheehan, K. (2014). Controversies in Contemporary Advertising (2nd Edition). Thousand Oaks, CA:
    Sage Publications Inc.

Sample Solution

ACED ESSAYS