Project Proposal: The Impact of AI Technology in Digital Marketing: A Case Study of Nike
The proposal must cover the main sections of the project:
i. Overall industry background and discussion of relevant marketing trends.
ii. Research problem and objectives to be addressed.
iii. Scope of the Study: Identification and definition of marketing concepts and terms, identification of the
marketing area and the usefulness of the topic.
iv. Literature review, including discussion of relevant marketing theory.
v. Methodology, specifying a plan to collect data to meet the stated objectives.
vi. Timetable/schedule,
vii. Indicative Bibliography
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
The Impact of AI Technology in Digital Marketing: A Case Study of Nike
Introduction
In recent years, artificial intelligence (AI) technology has emerged as a powerful tool in various industries, including digital marketing. AI technology has the potential to revolutionize the way companies interact with their customers, analyze data, and optimize their marketing strategies. This project proposal aims to investigate the impact of AI technology in digital marketing, with a specific focus on Nike, one of the world’s leading sports footwear and apparel brands.
I. Overall Industry Background and Discussion of Relevant Marketing Trends
To understand the context in which AI technology is impacting digital marketing, it is essential to examine the overall industry background and identify relevant marketing trends. The digital marketing landscape has evolved significantly with the rise of social media, mobile devices, and e-commerce platforms. Companies are increasingly adopting data-driven strategies to target their customers effectively and deliver personalized experiences.
II. Research Problem and Objectives to be Addressed
The research problem of this study is to analyze the impact of AI technology on Nike’s digital marketing efforts. The objectives of the research include:
Assessing how Nike utilizes AI technology in its digital marketing campaigns.
Analyzing the effectiveness of AI-powered personalization in enhancing customer engagement and conversion rates.
Examining the challenges and limitations faced by Nike in implementing AI technology in digital marketing.
Providing recommendations for Nike to optimize its AI-driven digital marketing strategies.
III. Scope of the Study
This study will focus on identifying and defining key marketing concepts and terms related to AI technology in digital marketing. It will explore how Nike leverages AI technology to enhance customer experiences, improve targeting capabilities, and optimize its marketing campaigns. The study will also investigate the usefulness of AI technology in the specific context of Nike’s digital marketing efforts.
IV. Literature Review
The literature review section will provide a comprehensive analysis of relevant marketing theory and scholarly research related to AI technology in digital marketing. It will explore the advancements in AI technology, such as machine learning, natural language processing, and predictive analytics, and their applications in digital marketing. The review will also discuss case studies and empirical studies that highlight the impact of AI technology on companies’ marketing strategies and customer experiences.
V. Methodology
To meet the stated objectives, a mixed-method research approach will be employed. The primary data collection will involve conducting interviews with key stakeholders at Nike, including marketing executives and data analysts, to gain insights into their utilization of AI technology in digital marketing. Additionally, quantitative data will be collected through surveys distributed to Nike’s customers to assess their perception of AI-driven personalization and its impact on their purchasing decisions.
VI. Timetable/Schedule
The project timeline is as follows:
Literature Review: 2 weeks
Data Collection (Interviews and Surveys): 4 weeks
Data Analysis: 3 weeks
Report Writing: 2 weeks
Finalizing the Project: 1 week
VII. Indicative Bibliography
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice.
Liang, T.-P., Ho, Y.-T., Li, Y.-W., & Turban, E. (2020). What Drives Purchase Intention in Mobile Commerce? A Multilevel Analysis. Information & Management, 57(4), 103168.
Marr, B. (2018). Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems.
Nambisan, S., & Baron, R. A. (2019). Entrepreneurship in Innovation Ecosystems: Entrepreneurs’ Self-Regulatory Processes and Their Implications for New Venture Success. Journal of Business Venturing Insights, 12(e00122).
