The Impact of GM’s Pullout of Advertising Dollars from Facebook Pre-IPO

For this case study, you will analyze the case of GM pulling out their advertising dollars from Facebook just prior to the Facebook IPO.
You will also look at various tools for advertising used by Facebook and other social media outlets.
The attachment, titled, “Case Assignment” will provide you with the reading materials you will need. You are welcome to use your own references, but please use a minimum of 5 of these reading materials for your references.
Please address the following topics in your paper:
1.) Determine Facebook’s advertising revenue before and after their IPO. Make sure you describe the change in revenue (if
any) and the effect that GM’s pull out had on the IPO.
2.) Analyze Facebooks conversion rates, customer acquisition, costs and audience-targeting refinement tools.
3.) Discuss any advertising metric tools used to measure ad clicks, active engagement, and brand recognition.
4.) Discuss attribution modeling and its success with Facebook or other social media networks.
5.) Discuss the challenges of branding products and services on Facebook.
6.) How do you see this affecting Facebook going forward?

Sample Solution