The importance of a shared trust between sales and marketing departments

              Chapter of the textbook discussed the importance of a shared trust between sales and marketing departments and how this connection contributes to a company culture that will facilitate vibrant and valuable customer relationships. For the assignment, imagine you are the CEO of any company of your choosing. As CEO, write a letter to your employees Answer the followings (minimum 300 words, combine 1 to 3) 1. In the letter conveying how important a company-wide shared vision is to establishing and maintaining successful customer relationships. Be sure to highlight how your company culture contributes to: 2. the overall satisfaction of your customers 3. the implementation of all customer response directives  

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