The importance of brand equity to your organization and analyzed the implications of reopening the park. Your presentation was well received by the company management.
Now, it’s time take a step toward developing the strategic marketing plan for the reopening of the park. As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with target audience; using product, place, price, and promotional strategies to attract the target audience; and so on.
You have been provided with the following target audiences:
• Primary Market: Families with children (ages 6–18) with an average annual family income of over $75,000 per year
• Secondary Market: Teens, ages 15–18
Write a memo to your CMO detailing how you will use the four Ps in your marketing efforts.
The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.
Refer to the CMO Memo for Target Audience and create a consulting report describing how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens.
For the purposes of this assignment, you will include the following in your consulting report.
- Describe the plan to market the product to the identified target audiences.
• What communication strategy will you use for the target audiences, regarding the park services?
- Describe the role of place in attracting customers back into the park.
• Identify the appropriate communication method to share information about the safety measures you have taken.
• How will you plan a marketing campaign around “convenience of use” as your unique selling proposition (USP)?
- Determine the pricing strategy that should be considered to drive new and existing customers.
understand the school procedures in processing and recording financial transactions and producing financial information and believe this can be gained by receiving training on the school finance system and observing finance officer, I believe this will help me to move to tier 2 (NASBM) and enable me to understands financial accounts and the principles of double entry booking. My second objective is to develop a better understanding of school asset management; by reviewing and updating the current asset register and ensuring an effective system is in place. I will need to liaise with the site manager to allocate time for training purpose. Part 3 – Exploring the political and organisational context of school business management 3.1 Research current policy context: The education and regulatory environment constantly changes, regional networks and publications such as TES and KEY are valuable sources for SBMs to keep updated on policies especially with expenses that are not planned for. The effects of Brexit will undoubtedly be felt in our education system, what will happen to our European students and teachers? No one can predict exactly, there is a slight tension across our school however at this point our school leaders must carefully consider future outcomes and prepare accordingly. With the government promoting academisation and increased autonomy from Local Authority (LA) schools are having to make the decisions on how to use their funds. Current government is keen to see improved performance in the country’s schools, according to Schools White Paper 2016 “We want to put more power into the hands of the best school and system leaders, and to extend their reach. A more autonomous school system is even more dependent on outstanding educational leaders “ (Gov.UK, 2016:13) clearly the governments aim is to create a school system that is self improving, embedding better training systems to develop more high quality leaders also making schools more autonomous. An SBM works with Headteachers ensuring schools manage resources effectively and efficiently to achieve better outcomes for pupils, allowing Headteachers to focus on leading, teaching and learning. My school doesn’t have an SBM, if we did the school would be better prepared for any changes, taking pressure off the Heads by not only making significant savings, but also identifying new sources of funding ensuring successful results of school improvement plans. This will also allow for better preparedness and manage risks by planning ahead.>GET ANSWER