Surprisingly, as Gucci was declining and through the period that Dawn Mello entered the stage to try to reverse
the company's decline, Gucci had no ready to wear line…. When De Sole and Ford entered the picture, the first
thing they did was to piece together a ready to wear line….From a strategic point of view …. why did they do
this? What is the value / place of ready to wear in the attempt to turn this failing company around… what is its
place in the efforts to build and grow the brand…. While you think about writing this paper, you should revisit
your marketing fundamentals… and what you've learned from This Is Marketing… find and explore connections
between, What the Customer needs, wants… what's the importance of your promise… what is the customer
purchasing from you… how , through what activities, do you deliver on your promise… and how does Ready to
Wear figure in the job you have to accomplish… Should be a fun inquiry…
Sample Solution