The influence of advertising on consumer behaviour in the cleaning sector (washing power) in the uk

Order Description

The influence of advertising on consumer behaviour in the cleaning sector (washing power) in the uk

T
The research study aims to fulfil the following objectives with respect to cleaning sector in the UK:
To evaluate how advertising influences consumer behaviour in the cleaning sector.
To examine how advertising shapes the attitude of consumers’ purchasing patterns
1.4 Research questions
How does advertising influences consumer behaviour in the cleaning sector?
How does advertising shape the attitude of consumers’ purchasing patterns?

2.0 Literature Review/ Indicative bibliography
#NO Author Importance
1. Ayanwale, et al. 2005 Define the term advertising as a form of communication
2.
Baker 2003
Describes behavioral elements of consumer in context of thought processes
3.

Baines, Fill & Page 2011

Thought processes contain both irrational and rational elements and consumers are likely to get involved in impulsive buying; the article will be important in this study in trying to establish the theoretical framework dictating the constructs of consumer behavior.
4.

Vani & Babu 2010

Describes consumer behavior as intellectual chain of internal processes. The article will be important to this study by helping to build up the theoretical framework.
5. Employment Research 2016 Describes the current status of cleaning sector in the UK to help understand the research problem of this study
6.

Adelaar et al. 2003; Goldsmith & Lafferty, 2002; Describe emotional responses in relation to advertising using three variables: Pleasure, arousal, & dominance. These variables will be important in this study.
7.
Keller 2006
Attempts to establish the relationship between brand recall and advertising; contributing to conceptual model of this study.
8.

Bezijian et al. 2008

The authors attempt to find the relationship between emotional advertising and consumers’ purchasing behavior; a subject that is essential to this study.

 

 

 

Sample Solution

ACED ESSAYS