Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding.
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.”
“That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Advertising slogan or tag line
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
What did you learn from your classmate’s posting?
What additional questions do you have after reading the posting?
What clarification do you need regarding the posting?
What differences or similarities do you see between your posting and other classmates’ postings?
The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons From Experience found at the following links:
Targeting the Museum Market
The Language of Branding
My school is a Local Authority (LA) maintained school nestled in outer London, a suburb located on the boundary of East London and Essex consisting of a large Asian community, the largest groups in the school being of Bangladeshi, Pakistani and Indian Heritage, based in an affluent area where unemployment level is low, playing a pivotal part in the schools performance: “Compare school and college performance” (Gov.UK, 2016) KS2 achievement Dec 2015: Level 4 or above; reading, writing and math’s I believe poverty; unemployment and borough deprivation has an impact on a child’s development, where parents are less engaged with their children’s education and progression, in contrast to those parents who are employed. My school promotes community cohesion successfully and understands the responsibility in equipping pupils to thrive and live with people from many different backgrounds. 1.2 Key characteristics and type of school: My school is a mixed primary formed in 2006 amalgamating with an Infant School. Age range is 4 to 11 years with a nursery setting. Ofsted rated ‘Outstanding’ in 2013 (Ofsted, 2013). Recently becoming 4-form entry in Reception and Year 1 consisting over 700 pupils. My school has extensive grounds with a large field and 2 playgrounds. A new building extension was completed in September 2016 giving a total of 23 teaching classes; much-needed library, extra dining space along with 2 halls for sports and assemblies, all classrooms are well resourced with high quality ICT, also benefiting with a swimming pool based in the garden area. Currently, there is a below average proportion of pupils supported by additional funding through the pupil premium, including those to be eligible for free school meals also a lower than average proportion of pupils with a statement of special educational needs. 1.3 Organisation of Business Management and Professional roles within: As per above organogram, we currently do not have a SBM so the leadership team share duties associated with this role. The Deputy Head, Office and Site Managers report to the Associate Head who reports to the Executive Head. The Office and Site Mangers carry out most of procurement, financial and facilities management tasks. The Associate and Deputy Head manage HR and Marketing whilst overseeing the school budget. There is a strong need for a SBM in our school so he/she can manage the additional responsibilities the heads and deputy have undertaken, to ensure their time is dedicated to high standard of teaching and learning, not dealing with certain staff issues or the day-to-day budget, this will also enable more productivity from all resources through better management, a SBM would play an important strategic role in implementing best value by making the most of school resources in the most sustainable and environmentally friendly manner, so more is available for the school’s core activities.>GET ANSWER