Use one of the following companies to answer your assignment: Lego, M&M, Apple, CocaCola, Beyond Meat, Nestle
1) Define the positioning of the 4 main products of the company
2) What is the Product life cycle?
3) Use BCG to classify the products of the company chosen and describe the strategy of each of them
4) What is Igor Ansoff’s matrix? Could you use it to describe the strategies of the company?
Sample Solution