The thesis’ focus and content: The thesis will be about a real and current intercultural issue in «multicultural Norway». The student chooses a specific topic, which must be approved by the subject teacher. See separate submission folder in Canvas. The assignment should address something that is often represented in a stereotypical, “Norwegian” way, is misunderstood or handled in a distorted and unfavorable way. Your task is then to convey insight on the topic in a way that the represented person recognizes himself in and that can open up for / challenge to nuance and reassessment of the case. The thesis may be questioning and critical of the topic being conveyed, but it should seek to create and maintain a constructive communication climate. The thesis is an exercise in applying professional matters with the aim of achieving good and constructive intercultural understanding and communication. The data collection of the thesis must be based on research of documentary sources combined with observation and conversation / interview in the field. The data collection must be original and linked specifically to this topic (ie not on material taken from memory, from previous fieldwork or similar). Academic matters: The media product must focus on conveying the topic to an imaginary, representative recipient in an understandable way. Professional concepts should not be used in the communication itself, but they should of course form the basis for how it is constructed / built up. Here are relevant professional semiotic matters to take into account in the structure of the media product:
-How is the “triangle model” used as a basis: what is the relational and power relationship between mediator / sender, addressee / recipient and the person / person represented? -How is symmetrical differentiation expressed? -How is the communication structured in relation to objectification? and subjectivation? -Which key symbols carry the communication? Explain why these are used with regard to metaphorization, connotations, etc.? What semiotic resources are used, and why? What does the intertextual presentation convey? The academic matter should be implied in the media product, but should be explained in the reflection note. More about that below.

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