he world as we know it, is changing. In light of the previous years, humanity has witnessed severe changes in the political arena around the world. The election of Donald Trump as the 45th president of the United States (U.S), the referendum in the United Kingdom (U.K), the failed Coup in Turkey, the breakup of the Trans-Pacific Partnership and the Rise of the Far-Right in Europe are just some of the major political events that will change and reform the world dramatically imposing changes in businesses international marketing strategies (Foster, 2016; Lindsay, 2016). Amendments in the political scene trigger changes in all aspects of everyday life, with the impact of these alterations depicted in economy, business, society and even in climate. In this paper, an analysis will be conducted to examine the relation between marketing strategy and politics and how they affect the international marketing strategy in terms of standardization or adaption, along with possible alterations in the marketing mix. Furthermore, an attempt will be made to discuss the possible impact that important political events, such as Donald Trump’s presidency and Brexit, had on companies’ strategies. Relations between political environment and businesses In recent decades, the world has observed the globalisation and democratization of markets, a phenomenon that enabled companies to transcend borders and entry international markets (Czinkota, 2016). As Theodosiou and Leonidou (2002) claimed, the globalisation and democratization of international business scene is related moderately to the liberation of trading, which has changed the way companies and marketers design and implement their international strategies. Reduced domestic growth and excessive domestic competition are further reasons for firms moving into foreign markets (Kotler et al., 1996). As companies gain more knowledge and experience in international operation, they progress through stages of internationalization following the Upsala Internationalization Model (Keill0r, Boller & Luke, 1998). In other words, companies had to assess if they will comply with a standardization approach or adapt their strategies in cross-border countries. The former approach was led by: the similarities of countries due to the globalization of markets, the update and expansion of international communication channels and the birth of Internet, while the latter underlined that companies should acknowledge and adapt to the variations amongst different countries (Theodosiou & Leonidou, 2002).>