Download the relevant ABS 2016 census data for the region in which your coffee shop is located, eg. Greater Brisbane. (Please use a Sydney,Australia based location) (will link the census in added files) Use this data to justify your marketing strategy by applying the various analytical techniques you have studied in this unit. Ensure you incorporate a statistical analysis of demographic data (using the various techniques studied in class) that supports your marketing strategy in the area you will be establishing your coffee shop. Please note you do not need to conduct Hypothesis Testing. Such data may include but is not limited to:
Age
Household size
Personal Income
Family Income
Country of Birth
Labour Force Status
When you are thinking about which data to use, think about the type of customer you are wanting to attract to your coffee shop. For example, are you wanting to attract families with children, couples, hipsters, or everyone? Is your coffee shop high-end or budget? If you are wanting to attract families with children, you may wish to explore the data on household size. If your coffee shop is high-end, you may wish to explore the data on family income, personal income or labour-force status.
Sample Solution