Examine an event, festival or concert that is scheduled soon after the restart of the industry and discuss their management and marketing strategies necessary for their success.
Analyze and present an event that already took place (for example Thessaloniki’s International Trade Fair) or being scheduled in the future and
1) Describe the market framework in which the event takes place.
2) Examine how the sector and in particular the event responded to the new
market conditions (for example being Covid free events).
3) Evaluate how the event planning, the management and marketing strategies
were transformed.
4) Compare what happened in other similar events.
5) Support their findings from academic references.
6) Suggest possible future trends.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
The Resurgence of Music Festivals: Management and Marketing Strategies for Success
Introduction
As the live entertainment industry begins to restart after a long hiatus due to the COVID-19 pandemic, music festivals are eagerly anticipated events for both artists and fans. This essay will examine the management and marketing strategies necessary for the success of a music festival scheduled soon after the industry’s restart. Additionally, we will analyze a past event, Thessaloniki’s International Trade Fair, to understand how the sector responded to new market conditions, evaluate the transformation of event planning, management, and marketing strategies, compare it to other similar events, support findings with academic references, and suggest possible future trends.
1) Market Framework of the Event
The market framework in which a music festival takes place includes various factors such as target audience demographics, geographic location, competition, and industry trends. Understanding these factors is crucial for effective planning and execution. The target audience for music festivals typically consists of music enthusiasts spanning different age groups and interests. Geographic location plays a significant role as festivals held in popular destinations or areas with a thriving music scene tend to attract larger crowds. Competition exists both locally and internationally, with numerous festivals vying for attendees and artist bookings. Industry trends, such as the rise of sustainability and immersive experiences, also shape the market framework.
2) Response to New Market Conditions (e.g., Covid-Free Events)
In response to the COVID-19 pandemic, music festivals have had to adapt to new market conditions and implement safety measures to ensure the health and well-being of attendees. This includes implementing social distancing protocols, requiring proof of vaccination or negative COVID-19 tests, and enhancing sanitation practices. Some festivals have also embraced hybrid models, offering virtual attendance options for those unable or unwilling to attend in person. These adaptations allow festivals to navigate the challenges posed by the pandemic while still providing a memorable experience for attendees.
3) Transformation of Event Planning, Management, and Marketing Strategies
The restart of the live entertainment industry presents an opportunity for music festivals to reimagine their event planning, management, and marketing strategies. During the pandemic, many festival organizers were forced to cancel or postpone their events. As a result, they have had more time to evaluate their strategies and make necessary adjustments. This includes enhancing crisis management plans, creating flexible ticket refund policies, and implementing digital marketing techniques to reach a wider audience and generate excitement.
4) Comparison with Similar Events
To gain insights into how music festivals respond to new market conditions, it is important to compare their strategies with similar events. For example, other large-scale events like trade fairs or conferences have also faced challenges during the pandemic. By examining how these events adapted to new market conditions and implemented safety measures, music festivals can learn from their successes and failures.
5) Support from Academic References
Academic references can provide valuable insights into event management and marketing strategies. Studies on crisis management in the events industry, consumer behavior in post-pandemic contexts, and the impact of digital marketing on event success can contribute to a comprehensive understanding of effective strategies for music festivals in the current market.
6) Possible Future Trends
Looking ahead, several future trends can be anticipated in the music festival industry. These include a continued emphasis on safety measures and health protocols even after the pandemic subsides. Festivals may also incorporate more sustainable practices in response to growing environmental concerns. Furthermore, advancements in technology may lead to more immersive experiences through virtual reality or augmented reality elements. Additionally, festivals may explore new ways of monetization such as live streaming partnerships or offering exclusive content for virtual attendees.
Conclusion
The restart of the live entertainment industry presents both opportunities and challenges for music festivals. By understanding the market framework, responding to new market conditions, transforming event planning and marketing strategies, comparing with similar events, referencing academic studies, and anticipating future trends, festival organizers can ensure the success of their events. With careful planning and innovative approaches, music festivals can once again become vibrant celebrations of music while adapting to the evolving needs and expectations of attendees.
