Question:
Discuss the role of digital channels in marketing communications from the brand’s perspective. (30%). Support your argument by providing examples related to the the brand from the seminar groupwork. (20%)

Attention:the brand is Amazon must write this brand

Assessment General Guidelines
a) Assignments must be presented in the following format:
A front page with:
Your name and surname; Student number; Degree programme; Word count

The work must include accurately and properly cited references, using Harvard referencing system

b) Word count for Part B Individual Assignment is 2000 words.

What words are included or not in the word count?

NOT INCLUDED: Front page; Tables; Figures (within the essay); Reference list at the end; Appendices
INCLUDED: Main text body. Please note that the references cited within the essay are included (e.g. Javornik, 2016), as they are part of the main text body.

c) Formatting requirements

A4; 12 font size; single or 1.5 spacing; 2.5cm margins
Allowed font types: Arial / Times New Roman / Calibri / Helvetica

d) Submission

Assignments need to be submitted via Blackboard. No hard copy submission.

e) Extensions

No assignments will be accepted late unless an extension has been granted. See student progress for further information www.ncl.ac.uk/students/progress/student-resources/help

Late submission – See our University regulations. In brief any assignment handed in after the deadline will receive a maximum of 40% of the assignment’s maximum grade and after 7 days 0%. (Unless an extension form has been completed and granted – See PEC procedures)

Computing problems, print queue delays, queues at hand in etc. are NOT acceptable grounds for late submission.

f) Marks and feedback

Assignment Feedback will (normally) be returned within the 20 working days turnaround period. Feedback on individual assignments will also be available via Blackboard.

g) Reassessment

Students who fail the full Module Assessment (Semester 1+2) will be required to resubmit another assessment during the August resit period.

Best of luck with preparing your assignments!

Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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