The role of media planner

Assume the role of media planner for the agency in this campaign. As described, a variety of media options have been used in this fully integrated campaign strategy.

In pitching this media strategy to the client (Tourism Queensland), how would you explain the purpose of an integrated campaign in the context of the PESO media model? So, your task in this question is:


1.Provide/state one example of a media recommendation (selected, in retrospect, as described in the case) for each of the four media environment options in the PESO media model. Please be sure to state one correct example of each media environment.

2.Then, for each of your examples/recommendations, briefly explain a key benefit associated with each media format. In other words, what is a/the key benefit of each media selection in the context of this BJITW campaign?




Sample Solution