The Role of Packaging in the Marketing Process

Packaging has fast become a very effective communications tool, serving as both educational and advertising vehicles for very smart marketers.

  1. Discuss how you think packaging will be used to impact the selling / purchasing of the following future products: 1) glow in the dark slippers; 2) Apple 35mm Cameras and 3) Flying Cars.
  2. Please provide actual creatives of what the FIRST advertisements would look like for each IMC campaign. ( make sure you tell us your target markets )